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The Daily Mail had begun the Ideal Home Exhibition in 1908.

By 1922 the editorial side of the paper was fully engaged in promoting the benefits of modern appliances and technology to free its female readers from the drudgery of housework.

The main concern of Viscount Rothermere, the current chairman and main shareholder, is that the circulation be maintained.

He testified before a House of Lords select committee that "we need to allow editors the freedom to edit", and therefore the newspaper's editor was free to decide editorial policy, including its political allegiance.

In 1919, Alcock and Brown made the first flight across the Atlantic, winning a prize of £10,000 from the Daily Mail.

In 1930 the Mail made a great story of another aviation stunt, awarding another prize of £10,000 to Amy Johnson for making the first solo flight from England to Australia.

But light-hearted stunts enlivened him, such as the 'Hat campaign' in the winter of 1920.

This was a contest with a prize of £100 for a new design of hat — a subject in which Northcliffe took a particular interest.

From 1923 Lord Rothermere and the Daily Mail formed an alliance with the other great press baron, Lord Beaverbrook.

Their opponent was the Conservative Party politician and leader Stanley Baldwin.

Printing of the Scottish Daily Mail was switched from Edinburgh to the Deansgate plant in Manchester in 1968 and, for a while, The People was also printed on the Mail presses in Deansgate.

In 1987, printing at Deansgate ended and the northern editions were thereafter printed at other Associated Newspapers plants.

Its sister paper The Mail on Sunday was launched in 1982 while Scottish and Irish editions of the daily paper were launched in 19 respectively.