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Grindr has an Xtra version which charges for 0.69 pounds, money made from the LGBT is called “pink pound” in UK.However, how does a dating app maintain a user when she/he gets a relationship and doesn’t need casual hookups anymore?
“We have 26 out of 30 gay members in our company; we root in China’s gay group; we know what they (government) don’t know, and do what they are not able to do,” says Geng.Although some gays find it jarring and tend to seek friendship and hopefully true love, the apps are widely considered as casual hookup tools with a purpose of “to get laid”.However, lesbian specialized app Dattch differs itself from the gay male apps with less focus on GPS navigation function.He also got chance to meet with China’s Premier Li Keqiang and Maria Miller, the former Culture Secretary of the UK, to discuss China’s process of the LGBT public benefit.Geng says facilitating sex, friendship and love is part of what Blued doing as a social platform, but not the end.IT is a new and subdivided area which is capable to meet mixed demands of the LGBT people.
Like most social media, the dating apps tend to accumulate users at the first step and then make money from advertising and charging for certain service or functions.
Supported by this, the information section together with the social functions, are wished to “pursue users to stay here, share their hobbies and pour their emotions here.” In order to build a positive image, Blued created a cartoon gay couple and share their “warm love stories” to the public.
Moreover, public benefit is has always been a part of Danlan’s social business.
She expects 50 to 100 thousands new users out of the total 280 thousands lesbians in this area.
Currently, pink economy, referring to the economy based on the LGBT (lesbians, gays, bisexuals and transgenders), is rising rapidly around the world in a range of areas including tourism, nightclubs, restaurants, entertainment and so on.
Robyn Exton, the CEO of Dattch, believes that women are less likely to meet offline right after a “warming up” chat online.