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cash) being more easily spent or treated as play or ‘monopoly money.’” Raghubir and Srivastava argued that using credit cards dulls the ‘pain of paying’ for two important reasons: (1) there is a separation in time between when the credit card is used to buy something and when the bill has to be paid; and (2) using a credit card allows different purchases to be mixed together.When the bill is actually paid (say, once every month), the shopper is not able to attribute the payment to any one particular purchase.
In a 2008 paper in the “the more transparent the payment outflow, the greater the aversion to spending or higher the ‘pain of paying’ …leading to less transparent payment modes such as credit cards and gift cards (vs.In other studies, the authors also found that cash users are also less interested in the options they did not select.Instead they publicly signaled their commitment towards the item they did purchase.‘I appreciate you may wanna get nails, hair and a wax. ‘Use my card it’s black with private banking so there’s no limit ( but don’t be buying a new car lol).’ Once the star had realised his faux pas he was quick to take to social media to announce his woes. Accidentally Snapchat my credit cards, Had 186 screen grabs! While some are completely bemused by the situation, others are highly amused and thus ripping him to shreds. And another 2014 survey reported that just 9% of people preferred to use cash. But if a credit card gets stolen, a call to the bank will fix the problem.
78% of those surveyed, in contrast, preferred to pay for things with a credit or debit card. The shopper has minimal liability, and often no liability at all.Because of these two reasons, people overspend when using credit cards.In one study, the authors found that participants were willing to spend 5 to throw a Thanksgiving party when using a credit card to buy the food, but only 5 when using cash. Another consumer psychology study analyzed the food buying behavior of a thousand households over 6 months.And finally cash users were more loyal and likely to make a repeat purchase afterwards.In the context of donations, the authors found that those who paid cash were 9.9% more likely to donate again over the course of a year than those who donated using a credit card. The world is moving rapidly towards payment methods that are more and more convenient and less and less painful.Today, it is easy to imagine that because these methods make spending money even more painless, they are encouraging shoppers to buy impulsively, over-spend, and purchase unhealthy products even more.